Adventures Online

Continuing from where we left off last time…

Over the years, I have been exposed to writing on several projects. In 8th grade, I ventured into the newspaper world through the school newspaper. In high school, I bypassed the school paper but did take a turn at news copywriting during a summer internship at a San Francisco radio station. In junior college, I delved into film and television script writing but never completed anything significant. Throw in editing a few newsletters for various groups along with my share of press releases, and I was a published writer of sorts. At work with AAA, I wrote training materials for processes and procedures.

On the visual side of the coin, I started out using my mother’s Brownie Hawkeye taking photographs in both black and white and in color. That led to the Kodak Instamatic and finally to 35 millimeters with a Canon EX on my 18th birthday. The big attraction was photographing trains as part of the interest passed along from family. A color image published in a national magazine was at best an ego boost, if not a major financial one. College also got me into the dark room with image manipulation long before Adobe ever envisioned Photoshop. The world of motion pictures included 8mm and Super 8, along with some early video exposure. Community access television allowed me to combine efforts by doing it all – producing, writing, directing, and editing a few finished works.

My online writing career goes back to the AOL days as I created content for the Television Viewers Community. When the Internet took off, I followed a fair number of folks who were creating websites that shared their passions for various subjects. One, in particular, was the projects of the Walt Disney Company; especially theme parks, and in particular, Disneyland. At that time, things were pretty much in infancy and it was learning to crawl before you could walk. At first, plenty of people used message boards as a way to share tales about the latest and greatest goings on. That grew into full-fledged stories and as digital imaging became better (and simpler), photography added the next component.

Credit for my next step into the online world goes to one of, if not, the best friends one could ever hope for in the guise of Michelle Valladolid. If you’ve been online for a while, and are a fan of Disney, you may remember her from various websites and names. One of the most memorable was the Fabulous Disney Babe or just Fab. Her ex-husband, Jim Hill was in the early days of his website, Jim Hill Media; and Michelle was a partner in that venture.

I had strong feelings after a visit to Disneyland with my family and wanted to share my thoughts on a particular subject. I pitched a story to some folks at a Disney fan site where I participated in message board discussions. They passed on adding my cautionary tale to their site, but when I mentioned it to Michelle she encourage me to share it with Jim and see if he might be interested. Long story short, in October 2002, I joined the team at JHM. After a few stories, I decided to offer occasional Disney content along with stories that showed there was life beyond the berms of theme parks of the Mouse. Those columns eventually became known as Ruminations. Here’s a link to most of those stories.

Disney has always had an interesting relationship with its customers, and the fans online were no exception. Recall that in the earliest days of Disneyland, the park sold souvenir books that offered guests the chance to take home printed copies of memories of days and nights enjoyed. And those books were extremely attractively priced. One of the sharp pencil accountants looking to increase profits is rumored to have approached Walt to raise the price of those books as popular as they were. It’s told that Walt replied that if guests took those books home, they were going to share them with family & friends. Which would likely lead to those family & friends becoming theme park guests on another occasion. Word-of-mouth advertising and worth every penny. The price of those books stayed low.

Enter the online era and people began to share more and more of the content from the theme parks. As personal technology improved, more and more copyrighted materials went out to do the same work that those souvenir books had done. But this time, it wasn’t Disney controlling the dissemination, it was fans who were doing it. Before then, whenever there was a new movie or theme park expansion, there were the traditionally invited media for previews. Newspapers, magazines, radio, and television would send reporters to be treated to the latest and greatest, complete with all the hospitality, including the free shrimp.

Now had the company been forward-thinking enough, it would have gotten into the online world on its own. But it was slow to do so and was behind the curve when it came to social media. Its first official podcast didn’t come along until Disneyland’s 50th-anniversary celebration kick-off in May of 2005. The company slowly realized that there were folks who would gladly evangelize to the faithful and all it would take is to share some of that free shrimp with them. Invite these new online media folks to these press events and reap the benefits of increased guest interest. Just like how those souvenir books did their part; now the online communities could do theirs.

That didn’t mean that Disney opened the floodgates to anyone with a website. It still took getting an invite from the Press & Public Relations office at the parks. My first event was the Disneyland 50th Anniversary Celebration kick-off. I was there as Michelle’s guest and filed a few stories for Jim Hill Media as the result. A column I wrote about memories of Disneyland visits led to the opportunity to do a live one-hour radio remote for CBC-One out of Saskatchewan, Canada on July 15th, 2005. After that, I had the opportunity to cover two of the Pirates of the Caribbean movie premiere events at Disneyland. Yes, I got to enjoy my share of free shrimp.

Jim and all of the folks at JHM were very generous in giving me the venue to share with readers my various adventures (and misadventures) along the way. However, in January 2007, I struck out on my own. The name of the new site came about after one too many late-night viewings of “Casablanca”. Thanks to Ken Mitcherony, the art that graced the wall of the establishment of Senor Ferrare (as portrayed by Sidney Greenstreet) became our logo.

And the rest, as they say, is history.

Going forward, yes, we all have been through a lot in the past few years. I hope to share some of the stories I have written before, with perhaps an update now and then. Plenty of new things still to share as well, and yes even some Disney content, too. For several reasons, I don’t make it to the wilds of Orange County (on either coast) as often as I might like, but that doesn’t mean nothing is going on there.

The best I can offer, loyal readers, is “stay tuned”.